Built for hospitality
The direct channel is becoming a conversation.
Listo helps hotels and tour operators get found inside AI, shape what assistants say, and connect the live data that turns a recommendation into a direct booking.
Our premise
Visibility gets you recommended. Actionability gets you booked.
Why we built Listo
A hotel should own its story inside AI.
For years, travellers found and compared trips through a page of links. Now they ask an assistant that searches, compares and increasingly books for them.
When those assistants cannot read or verify a hotel’s information, they rely on the sources they already understand. Too often, that means an intermediary owns the answer and the booking path.
We built Listo so hospitality businesses can compete in this new channel without rebuilding their technology.
The founding team
Hospitality shaped how we build.
Listo’s founders met in Spain and grew up around families connected to travel and hospitality. That background shapes what we build: technology that respects how operators work, protects the direct guest relationship, and turns AI into a practical growth channel. Today, the team works between London and Barcelona.
Build for real hotel operations
Making hotel information clear, current and usable by AI assistants.
Understand how demand moves
Following how new discovery channels influence bookings, ownership and margin.
Turn change into commercial value
Helping operators use AI to strengthen their direct channel, not surrender it.
Build the AI direct channel
Be visible. Be understood. Be bookable.
See how Listo can connect your digital presence, content and live systems into one direct path through AI.
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