Blog
Guides on GEO, AI visibility and how to get assistants like ChatGPT to find and book your hotel.
Lost in Translation: how prompt language changes which hotels AI recommends
We asked ChatGPT, Claude and Gemini the same questions in Spanish, English and French. The language changes which hotels get recommended.
Hotel recommendations on AI search: what the numbers say
We ran ~1,500 conversations through ChatGPT, Claude and Gemini. The data on how AI picks hotels, and what gets yours recommended.
The Agentic Web: MCP solved interaction, ARD solves discovery
MCP taught agents to use software; ARD lets them discover it. Inside Agentic Resource Discovery and the birth of the Agentic Web.
How your hotel shows up in AI (and why it matters)
When a traveller asks an AI assistant about a hotel, the answer comes from three layers. Here is how to influence each one.
When the agent holds the card: OpenAI, Visa and agentic payments
OpenAI and Visa just gave AI agents a way to pay. How agentic payments work, and what it means for any business that sells.
What is UCP, and why Google is bringing it to hotels
Google's Universal Commerce Protocol lets AI book a hotel inside the conversation. What it is, how it fits with MCP, and what to do.
What is an MCP, and how it lets AI book your hotel
GEO gets you mentioned; an MCP gets you booked. What the Model Context Protocol is, and what your hotel needs to be ready.
What is GEO (Generative Engine Optimization)?
GEO optimises how AI models interpret and recommend your brand. What it is, how it differs from SEO, and how to start.
The war for visibility: from SEO and GEO to AEO
How the contest for visibility evolved from ranking on Google to being cited by AI, and now to being the tool an AI agent chooses to call.
Media coverage
Hotel Distribution Technology Chart 2026: Why Visibility Is Becoming the New Distribution Strategy
Shiji's 2026 distribution chart names Listo among the AI-powered direct booking environments shaping how hotels stay visible and bookable.
Hotel distribution pushes beyond traditional channels
PhocusWire on how AI discovery, maps and social are reshaping hotel distribution, drawing on Shiji's 2026 chart that features Listo.
Agentic Commerce: Unleashing the Autonomous Economy
How AI agents are transitioning from answering questions to executing commercial transactions autonomously, with projections of $1 trillion in orchestrated retail revenue by 2030 in the US alone.